The free-standing point of purchase (POP) for End of Days Distillery in Willington, NC, showcases the brand's unique offerings while engaging customers. Its rustic yet modern design, made of reclaimed wood and metal, reflects artisanal craftsmanship. Positioned in high-traffic areas, the structure captures potential customers' attention. Bold graphics highlight signature products, and informational panels share details about the distillation process and the brand's story. Interactive features, such as QR codes for tasting notes, enhance the experience. A tasting area encourages product sampling, fostering brand connection and increasing sales. Overall, the POP aims to create a memorable experience that boosts brand recognition and customer loyalty in the competitive spirits market.
I was commissioned to re-design the packaging for this product. The original packaging was taking 30-45+ seconds in assembly. The insert was more like origami, less like packaging.
I created a thermoform that was much easier to assemble the products into, and insert into the shipping box. The results on the assembly line increased the efficancy by 28%.
I redesigned the AT&T GoPhone packaging in early 2017. We replaced two origami trays with a simple thermoform tray. This change reduced costs, improved assembly efficiency, and enhanced the product's appearance.
Blast Motion really like the iPhone packaging. They requested a user experience that was similar to an iPhones unboxing, with attention to detail. This package was really fun to work on.
The Final result was 2 thermoformed Bagasse(byproduct of suger cane) which is compostable, that fit into an outer box. The opening flap has a magnet for a satisfying "snap" when closed.
